Photo © Wright — view this lot on Wright ↗The Spirit and Letter of IBM Brand Identity manual, 1993
Print (other) · Paper
Wright · Aug 20, 2026$200 ≈ £147 ≈ €171Sign up free to see price
Photo © Wright — view this lot on Wright ↗Thumbnail shown for reference only. Wright holds the rights to its photography — see the full images on the original lot page ↗
Auction result
NeXT Visual Identity book
Paul Rand (American, 1914–1996) · 1990
$875 price realized incl. premium
≈ £632≈ €739
Hammer $700 · with buyer’s premium $875
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- Medium
- Lithograph · Prints & multiples all lithograph results →As published: “offset lithograph in colors”
- Category
- Lithographs
- Dimensions
- 12¼ h x 9¼ w x ¼ d in (31 x 23 x 1 cm)
- Auction house
- Wright
- Sale
- American Design (auctions/2021/09/american-design)
- Date
- September 9, 2021
- Location
- Chicago, Illinois, United States
- Lot
- 343
- Estimate
- $700 – — (≈ £506) (≈ €591)
- Source
- Auction house wright20.com ↗Retrieved Sep 28, 2026
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Similar size by this artist
Works by Paul Rand with a longest side of about 31 cm (12.2 in) (±20 %).
Photo © Wright — view this lot on Wright ↗
Photo © Wright — view this lot on Wright ↗IBM Graphic Design Guide binder, 1969-1992
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Photo © Wright — view this lot on Wright ↗NeXT presentation book, 1986
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Photo © Wright — view this lot on Wright ↗Eye-Bee-M Rebus poster, 1982
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Wright · Aug 20, 2026$1,536 ≈ £1,127 ≈ €1,315Sign up free to see pricePhoto © Wright — view this lot on Wright ↗IBM Graphic Design Guide binder, 1969-1992
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Wright · Aug 20, 2026$1,197 ≈ £878 ≈ €1,025Sign up free to see pricePhoto © Wright — view this lot on Wright ↗The Spirit and Letter of IBM Brand Identity manual, 1993
Print (other) · Paper
Wright · Aug 20, 2026$200 ≈ £147 ≈ €171Sign up free to see pricePhoto © Wright — view this lot on Wright ↗NeXT presentation book, 1986
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Wright · Aug 20, 2026$1,280 ≈ £939 ≈ €1,096Sign up free to see price
Photo © Wright — view this lot on Wright ↗Collection of five publications, 1947-1993
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Wright · Aug 20, 2026$1,088 ≈ £798 ≈ €931Sign up free to see pricePhoto © Wright — view this lot on Wright ↗Collection of five IBM logo guildelines and presentation books, 1976-1990
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Wright · Feb 10, 2026$924 ≈ £675 ≈ €777Sign up free to see priceAlso in this sale
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Wright · Sep 9, 2021$8,125 ≈ £5,872 ≈ €6,863Sign up free to see priceSimilar works
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Photo © Artmark — view this lot on Artmark ↗