Photo © Wright — view this lot on Wright ↗The Spirit and Letter of IBM Brand Identity manual, 1993
Print (other) · Paper
Wright · Aug 20, 2026$200 ≈ £147 ≈ €171Sign up free to see price
Photo © Wright — view this lot on Wright ↗Thumbnail shown for reference only. Wright holds the rights to its photography — see the full images on the original lot page ↗
Auction result
The IBM Look book
Paul Rand (American, 1914–1996) · 1972
$1,500 price realized incl. premium
≈ £1,217≈ €1,368
Hammer $1,200 · with buyer’s premium $1,500
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- Medium
- Print (other) · Prints & multiples all print (other) results →As published: “printed paper”
- Support
- Paper
- Category
- Design (named designers)
- Dimensions
- 11 h x 8½ w in (28 x 22 cm)
- Auction house
- Wright
- Sale
- American Design (auctions/2019/09/american-design)
- Date
- September 12, 2019
- Location
- Chicago, Illinois, United States
- Lot
- 515
- Estimate
- $700 – — (≈ £568) (≈ €639)
- Source
- Auction house wright20.com ↗Retrieved Sep 29, 2026
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